Brand Development Implimentation - The Green Belt Movement

immaculate were commissioned to create an identity for the Green Belt Movement International, a global charity founded by Nobel Peace Prize Winner, Professor Wangari Maathai.

The charity aims to empower communities worldwide to protect the environment and promote good governance and cultures of peace through the planting of trees.

The identity reflects both the African heritage of the organisation and its environmental stance, and was rolled out across stationery suites in three continents, a donor acquisition leaflet and conference panels.

“Immaculate rose to the challenge brilliantly, producing a powerful and simple identity reflecting our vision of creating social change through tree planting.”

Francesca de Gasparis - Development Manager GBM International